Apple (AAPL) Product Event: Vision Pro on track for early next year; announces Watch Series 9; announces iPhone 15; announces iPhone 15 Pro

Vision Pro:

• CEO says response to Vision Pro has been amazing; on track to ship Apple Vision Pro early next year.

Announces Apple Watch Series 9:

• Will have S9 set and four-core neural engine.


• Watch CPU has 5.6B transistors.


• Will have an 18h battery life.


• Screen double brightness of Series 8.


• Features a big edge-to-edge, always on retina display.


• Announces advanced new Apple Watch Series 9 and Apple Watch Ultra 2.


• Watch Ultra 2 has S9 chip feature.


• Created new watch face called Modular Ultra for Apple Watch Ultra 2.


• Ultra 2 has battery life of up to 36 hours of typical use on a single charge and up to 72 hours in low power mode.


• Series 9 price starts at USD 799 with Ultra 2 starting at USD 799.


• Will go on sale today, available September 22nd.

Announces iPhone 15:

• Has super retina XDR display which uses OLED technology and has ceramic shield on screen.


• Reaches peak HDR brightness up to 2,000 nits.


• 6.1 inches and 6.7 inches for Plus model.


• 48 megapixel main camera.


• New 2x telephoto option for capturing photos and 4k video.


• Has A16 bionic chip.


• Still has all day battery life.


• Has 2nd generation ultra wideband chip.


• Uses a more advanced machine learning model that automatically prioritizes your voice.


• Will come with USB type-C charging port.


• Starts at USD 799 and Plus starts at USD 899.

Announces iPhone 15 Pro:

• 6.1 inches and 6.7inches for iPhone Pro Max (same as standard model).


• Has super retina XDR display (same as standard model).


• Has A17 Pro chip (vs A16 chip in standard model), features 19B transistors and 6-core CPU; built on 3nm process.


• Has new GPU.


• Has a more advanced 48 megapixel main camera; can shoot in 24, 28, and 35mm focal length; has 5x optical zoom.


• Starts at USD 999 and Pro Max starts at USD 1199 (up USD 100).


• All new iPhone 15s available September 22nd.

Airpods Pro:

• Airpods Pro (2nd gen) with USB-C will be available for USD 249.


• Available from September 22nd.

Reaction details (19:20)

• AAPL shares began selling off after it announced pricing points for iPhone (regular model) just before 13:55ET.


• AAPL shares saw another leg lower as the Pro prices were announced just before 14:20ET.

12 Sep 2023 - 19:20- EquitiesImportant- Source: Newswires