APPLE (AAPL) LAUNCH EVENT (rolling headline): unveils new iPad and iPad mini available next week, Apple Watch Series 7 available "later this fall", iPhone 13, 13 Mini, iPhone 13 Pro, and Pro Max all available from September 24th
Apple TV
- CEO Cook says just getting started with the Apple TV+ video service
iPad
- New iPad with an A13 Bionic chip, which is 20% faster than prior A12 chip iPad last year
- Runs on OS 15
- Starts at USD 329, or USD 299 for schools; available from next week
iPad Mini
- New iPad Mini will feature liquid retina display, USB-C port, 5G, and thinner bezels
- Costs USD 499
Apple Watch
- Unveils Series 7 Watch
- New features to Apple Watch to everyone who rides a bike; adds fall detection to cycles
- Edge-to-edge display
- Features new ways to input text
- Series 3 Watch remains at USD 199
- Series 7 starts at USD 399, available "later this fall"
Apple Fitness+ (competitor Peloton (PTON) on watch)
- Available in six countries currently and will be in 15 new countries later this fall
- introduces group workouts
iPhone 13 and iPhone 13 Mini
- iPhone 13 will come in five colours, have advanced dual-camera system, OLED display, Dolby vision
- Has new A15 bionic chip that has 4-core GPU; 15% faster than competitors
- Adds cinematic mode for capturing video to iPhone 13
- Has custom antennas and radio components
- iPhone 13 starts at USD 699, and iPhone 13 Mini starts at USD 699
- To be available from September 24th and pre-order from Friday
iPhone 13 Pro and Pro Max
- iPhone 13 Pro comes in four finishes
- Pro starts at USD 999
- Pro Max starts at USD 1099
- To be available from September 24th and pre-order from Friday
Reaction details (19:32)
- Apple (AAPL) sold off throughout the event, but selling pressures picked up once it ended with some suggesting there may be disappointment around the lack of new "AirPods".
- Apple hit session lows after the event, -1.5% at USD 147.20/shr.
Index weightings
-
SPX:6.20% -
NDX: 11.21% -
DJIA: 2.82%
14 Sep 2021 - 19:16- Important- Source: Newswires
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