APPLE (AAPL) LAUNCH EVENT (rolling headline): unveils new iPad and iPad mini available next week, Apple Watch Series 7 available "later this fall", iPhone 13, 13 Mini, iPhone 13 Pro, and Pro Max all available from September 24th

Apple TV

• CEO Cook says just getting started with the Apple TV+ video service

iPad

• New iPad with an A13 Bionic chip, which is 20% faster than prior A12 chip iPad last year


• Runs on OS 15


• Starts at USD 329, or USD 299 for schools; available from next week

iPad Mini

• New iPad Mini will feature liquid retina display, USB-C port, 5G, and thinner bezels


• Costs USD 499

Apple Watch

• Unveils Series 7 Watch


• New features to Apple Watch to everyone who rides a bike; adds fall detection to cycles


• Edge-to-edge display


• Features new ways to input text


• Series 3 Watch remains at USD 199


• Series 7 starts at USD 399, available "later this fall"

Apple Fitness+ (competitor Peloton (PTON) on watch)

• Available in six countries currently and will be in 15 new countries later this fall


• introduces group workouts

iPhone 13 and iPhone 13 Mini  

• iPhone 13 will come in five colours, have advanced dual-camera system, OLED display, Dolby vision


• Has new A15 bionic chip that has 4-core GPU; 15% faster than competitors


• Adds cinematic mode for capturing video to iPhone 13


• Has custom antennas and radio components


• iPhone 13 starts at USD 699, and iPhone 13 Mini starts at USD 699


• To be available from September 24th and pre-order from Friday

iPhone 13 Pro and Pro Max

• iPhone 13 Pro comes in four finishes


• Pro starts at USD 999


• Pro Max starts at USD 1099


• To be available from September 24th and pre-order from Friday

Reaction details (19:32)

• Apple (AAPL) sold off throughout the event, but selling pressures picked up once it ended with some suggesting there may be disappointment around the lack of new "AirPods".


• Apple hit session lows after the event, -1.5% at USD 147.20/shr.

Index weightings

• 
  SPX:6.20% 


• 
  NDX: 11.21% 


• 
  DJIA: 2.82%

14 Sep 2021 - 19:16- EquitiesImportant- Source: Newswires